Qualita Oro


Coffee Type: Espresso

Region: Turin, Italy

Roast: Medium

Agtron: Unclear

Taste Descriptors

Aroma 60.0%
Acidity 40.0%
Body 80.0%
Flavor 70.0%
Aftertaste 60.0%
Lavazza Qualita Oro
$15.00 ($0.43 / Ounce)

Table of Contents

First Impressions

It’s got to be Qualita Oro. Upon opening the can, it is immediately apparent that this is quality coffee. It has a strong flavor with floral notes, which are enhanced by half a teaspoon of sugar. Pro tip: To keep your coffee fresh, transfer it to a smaller mason jar. I find that the cans are not sufficient for keeping your coffee fresh, allowing it to hit flavor oxidation before you are halfway finished with each cup.

Deep Dive

Qualita Oro coffee is sourced from Turin, Italy, where the coffee beans are roasted carefully in order to produce some of the best coffee beans you can find on the market. With coffee beans that are selected, roasted, and blended to deliver the perfect flavor profile, Lavazza is consistently ranked among the world’s best coffee. This blend of coffees is perfectly roasted for espresso. It is apparent that they focused on sourcing Arabica beans with a sweet texture and deep, nuanced flavor to create each blend. Obtaining a meaningful comparison roast color reading with an Agtron is not possible because of the fine grind, but by American standards, this is a very light roasted espresso blend that derives its flavor by blending naturally sweet coffees rather than by roasting acidic coffees dark. The team behind Lavazza also features roasters who have a lot of experience and are very passionate about coffee, which reflects in the quality of the beans. To know more about Lavazza you can call them on their number 212-725-8800 or visit their website

Closing Thoughts

An uncommon espresso for Lavazza’s American customer base, where darker-roasted, more bittersweet blends are the norm, this blend has no bitter flavors at all and a hint of bright fruitiness. This one would be ideal for people who don’t like to sweeten their espresso or who find American espresso blends overpowering in their bitterness. Qualita Oro coffee is a solid choice. Flavors are clean. Has a few mild flaws, but still enjoyable.

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